134 Web Marketing Strategies that YOU Must Understand and Use To Succeed In Generating Leads And Making Sales On The Internet …
James Ward And Terry Dean
(Used with the permission of Business Publications Australia Pty Ltd publishers of “Profitable e-Commerce & Web Marketing Newsletter- edited by James Ward.)
There are literally thousands of Internet marketing techniques that you can start using to increase your profits immediately. I am sure that reading this special report will open your eyes to a few more of the techniques and strategies available.
The main aim of this special report is to expand your mind to the possibilities rather that to provide you with step-by-step instructions for Internet marketing.
1. Develop A Unique Web Position (UWP) In Your Business
What is unique about your product or service? Is it better than the competition, or does it just do the exact same things as everyone else’s products. The successful sites online are never “me-too” sites. They are sites that have come up with a unique angle in a targeted niche market.
2. The Unique Web Position Is More Important Than The Ad Copy
Good ad copy cannot make up for a poor concept. A good concept and UWP (see technique #1) will work even with ad copy that is just OK. Your ads need to highlight and flow out of whatever it is that is setting your business apart from the crowd… prices, service, quality, etc.
3. Don’t Just Lower Prices If Your Product Isn’t Selling
In some cases you may have priced your product too high. In most cases where your product isn’t selling, it is because you haven’t set your product apart, as a valuable product to the consumer. Add more bonuses, focus more on UWP, etc. In other words, add more value to the current package.
4. Look For A Market Before You Develop A Product
People who start with a product and go looking for customers are heading down a hard road. Find a market full of people who are ready to buy something. Most of the really successful entrepreneurs find a market of people and then develop a product that those people are constantly seeking.
5. Look For A Hungry Crowd.
The hungrier your potential market is for your product, the better your success rate will be. Don’t spend your time trying to change people’s buying habits. Create a product or find a product that people are already desperately searching for.
6. Don’t Try To Create A Market
Find an existing market. If you can’t describe in one paragraph who your prospects are, then you are going to have a horrible time trying to sell your products online. Tap into a market that is already looking for your product.
7. Testing Is The Key To All Marketing Success
One ad may work 10 times better than another very similar ad for the exact same product. You must always test headlines, offers, guarantees, and traffic-generating methods. The most successful marketers are not always the smartest. They are the ones who have tested the most methods without quitting.
8. The Purpose Of All Of Your Advertising Should Be To Produce Sales
A small business cannot afford to spend millions of dollars trying to create name brands with their web site. For example, your banners should be tested to make sure that every penny you spend in advertising produces a profit in sales.
9. Even Free Advertising Costs You Something
Every bit of advertising you do, costs you something – either money or time. Make sure that it is producing for you. Nothing you do is literally free. It will cost your business significantly less in the long run to buy a $500 program if it helps you to accomplish your goals in one-tenth the time.
10. Every Aspect Of Your Site And Marketing Should Be Focused On Presenting Your UWP To Your Customers
Everything you do should focus on your Unique Web Positioning Strategy: signature files, headlines, order forms, free reports, ads, etc. Your customers should always know exactly what makes you different from your competitors.
11. Integrate Everything You Do Into One Primary Strategy
Your various activities, free reports, and advertising should all focus on the same prospects and eventually bring them to a buying decision. Don’t focus on just getting a million people to your site. 10 red-hot prospects ready to buy all of your products and services are worth more than millions of others just passing through.
12. Plan For Multiple Streams Of Income Up-Front
In most cases, 50% – 90% or more of actual profits in your Internet business can occur, or should occur, through backend selling opportunities. If you ignore supplying more than one product or service, you will be ignoring the majority of your profits.
13. Make Sure That You Include High Ticket Items In Your Overall Strategy
If you are currently selling low-priced items (items costing less than $100) that are not consumables, you must come up with higher ticket items to sell on the backend. It is easier to sell one $1,000 high-quality product than it is to sell fifty $20 products.
14. Create Your Own Internet Marketing Funnel
The best strategy involves low-ticket items, medium ticket items, and higher ticket items all in one funnel. For example, a consultant could create a book for low-ticket sales and a marketing course for a medium ticket product. Then, the high-ticket item could be his/her actual consulting service.
15. Pick A Market You Are Passionate About
Don’t just pick a market and product based on money. Find something that you love to do. If you’re excited about your market, then you are going to find it is that much easier to stick it through until your business becomes a success.
16. Be Willing To Think Outside The Box
Be willing to look outside the Internet to find ideas and strategies that are helping to build profits in other businesses. If a technique is successful at building profits off-line, it may just work online. Testing is the only way of finding out.
17. No Marketing Technique Is Really New
We talk about new technologies, but no marketing technique is really new. Someone in some other industry has already been using it. So, begin to keep your eyes open wherever you are shopping for techniques you can “borrow” for your business.
18. Human Nature Stays The Same
The same basic marketing principles that were relied upon 100 years ago are still working today. For example, customers are still more interested in themselves than in your business. People still want the same basic benefits.
19. Look For The Easy Opportunity
Don’t choose a project that costs $10,000 and two years to complete … especially when you are just starting out. Look for quick, one-month projects. It is hard enough starting out, so make sure you stack everything in your favour.
20. Avoid Challenges When Choosing A Business
Enough challenges will show up after you start a project. So, look for a project that you know you can complete in a short timeframe. Most beginners will never complete a project that takes more than a month to finish.
21. Don’t Try To Compete With Major Corporations
Don’t try to compete with multi-million-dollar corporations on the basis of price. You cannot start a book business and out price Amazon. If you want to compete as a small business, you must choose to market to a niche group of people.
22. Find Your Niche
If you want to create a book-selling site, then focus on a specific market, such as dogs, pottery, business, etc. If you run a search engine, focus on a niche. Don’t compete with Yahoo!
23. Base Your Plan On Reality
It may be a good idea to offer a site that updates every single day, like the big corporations. They have hundreds of site designers and thousands of employees, though. If you want a site that updates constantly, create it to work with an automated updating program, or with a support system such as a discussion group where hundreds of people can be posting content for you.
24. Try Offering Seven Links Or Less On Your Main Page
One of the primary goals of any business is to make sure you don’t confuse your customers. By offering only seven links or less on your main page, you will limit the likelihood your prospects will get confused about the purpose of your site.
25. Make Sure Every Page On Your Site Links Back To Your Main Page
Don’t assume your prospects will just hit the “back” button to go back to your main page. Also, don’t assume that they will remember where your main page is. Have every page on your site linked back to the main page.
26. Include The “New” Command When Linking Outside Of Your Domain
You will be able to keep the visitor at your site by using the “new” command on links that go outside your domain. The way to do this is by simply adding target = “newpage” inside of the html section of your links. Below is an example. Discuss this with your web designer.
27. Cut Down On The Graphics On Your Site
Graphics take a long time to load. Keep the graphics to a minimum on most sites and always try to reduce the colours down to 256, or even 16 for reduced sizes on all graphics.
28. Don’t Always Jump Into New Technologies
Flash sites and Real Video are awesome technologies you can use on your site because they can do all manner of flamboyant things. But, don’t let your whole marketing plan rely on them. Offer other means of obtaining the same information from your site for those who don’t want to wait for the site to download.
29. Spend The Extra Money You Need To Get Your Own Domain
Don’t force your Internet business to rely on a free server. Getting your own domain name establishes credibility in the minds of many of your prospects. It is worth the extra $35 per year for Network Solutions and the extra $20 or so per month for a hosting service.
30. Look For A Hosting Service With Full Support, CGI Access, And Secure Ordering
Too many people skimp in this area and find out that they have to move their server later on. Look for a hosting service that has what you need when you start, instead of just looking for the cheapest prices.
31. Accept Credit Cards
Your business must accept credit cards if you want to succeed online. Around 90% or more of your customers will purchase by credit card, so you really aren’t even in business yet if you aren’t accepting credit cards.
32. Offer Several Options For Ordering
The best way to receive the most orders in your business is to offer a secure order form, phone orders, fax orders, and postal orders. One of the keys to success in any business is to make ordering as easy as possible.
33. Remember That Freebies Are The Key To Sales
Offer freebies on your site. Offer free information, free CGI programs, free demos, or free samples of your products or services. Freebies are the driving force in online marketing, so make sure that everything you do has some freebie involved.
34. Give Something Good And Valuable Away For Free
Don’t offer something just to get visitors. Make sure that it is a good example of the kinds of materials you can offer. If you are giving away junk, then people are going to have the same opinion of any product or service you offer.
35. Make Sure Not To Give Everything Away For Free
Some people give everything away for free and then find that neither they nor their prospects have been done a service. If you give everything you have away, up-front, you will have nothing to sell. If you give everything away to your prospects, they won’t see the value in what you are offering them, and usually won’t even use it.
36. Create A Sales Funnel On Your Site
Always keep your well-defined goal in your mind while you are building your web site. If your goal is to receive automated sales online, then make sure that all of your free stuff leads people closer to a buying decision.
37. Not All Web Sites Are Created With Sales In Mind
Some companies may just want to collect leads for their company to follow up by e-mail, mail, or by telemarketing. If you sell a high-ticket item, you will find it is difficult to make sales directly online and may want to use your site to collect leads.
38. One Of The Best Things To Do On Any Site Is To Collect The E-mail Address
If you get your prospect’s e-mail address, you can follow-up. If you don’t get their e-mail address and you don’t get the sale on the prospect’s first visit, then you will have lost the sale forever. Also, note that a good web site only converts 0.5% – 5% of their visitors.
39. The Next Web Site Is Just A Click Away
Part of the reason for your focus in site creation is that your competitor is only one click away. If you lose your prospect’s interest for one minute, you will miss out on the sale. Everything you do must grab their attention and focus on your goal.
40. Give An Opportunity For People To Present Feedback
Your web sites should always have a feedback form so people can send you their questions or their opinions. Not all of the opinions are always good, but you will begin to see what reasons people have for not buying from you. Then, you may make changes if certain things keep coming up.
41. Every Web Site You Create Should Have A Headline
You should never create a site where your company name is right on top unless it represents your strongest benefit to your prospects. You must use your UWP and a strong benefit as the headline of your site if you want to keep people interested for long.
42. All Of Your Marketing Will Be Seriously Hindered If You Don’t Focus On Your Sales Letter
It takes the same amount of work to get prospects to your page whether 1% of your visitors buy from you or if 20% of your visitors buy from you. Don’t try every advertising technique in the book if you haven’t established a page that can sell first.
43. Look To Earn At Least $1 Or More Per Visitor
Push the envelope and seek to earn at that level earnings. If you can’t reach that mark, you will almost always be struggling when trying to use paid advertising techniques. Since the Internet is moving more and more to paid advertising, and away from free ads, you have to start working on getting your closing rate up.
44. Focus On The Lifetime Value Of A Customer
If your front end makes only 25 cents or less per visitor, you can still earn money if your backend products and services are making up the rest of the picture. How much is a customer worth to you throughout his/her entire buying lifetime?
45. Don’t Start An Affiliate Program If You Aren’t Achieving The Above Goals
Don’t start an affiliate program just to get traffic to your site. One of the reasons for the failure of 90% of affiliate sites out there is the fact that the owner never worked on and tested the actual sales process. Sure, as an owner, you make money through affiliates promoting you. What about them, though? Why should they advertise for a program that doesn’t work?
46. Your Site Must Focus On Benefits
You probably have heard this a hundred times, but your site has to focus 100% on the benefits. Your prospects do not care about your company, products, or services. They only care about what they will do for them. Tell them what you can do for them.
47. Spend 80% Of Your Time On The Headlines
If you can’t get people interested and excited by your web site’s headline, then you are not going to keep them at your site long. Many of the good copywriters spend days writing headlines… they may come up with 100 or more possible headlines for any sales letter they write.
48. Bullets (Big Dots) Are An Awesome Weapon For Advertising
People online are moving at the speed of thought. To grab their attention and create the buying decision, you should use a lot of quick benefit listings. You could call these mini-headlines. Most of the headlines you didn’t use from technique #47 will become the bullets of your sales letter.
49. Your Web Site Must Establish Credibility
Credibility is the missing link in many web sites. Sure, you established interest and desire in your product, but why should your prospects trust you? Step one to credibility is providing a good, clean site and information that backs up your promises.
50. Testimonials Are One Of The Keys To Credibility
I’ve heard it often said that marketers without testimonials have skinny children. Make sure to keep on file every testimonial you get in your business so that you have these credibility boosters for your letters and web site.
51. Offer A No-Questions-Asked Guarantee
Nothing beats a no questions asked, full money-back guarantee for credibility. Some of your prospects might take advantage of you, but the increased sales you will have by offering it will always outweigh any disadvantages.
52. Use Bonuses To Add More Value To Your Product
Bonuses are proven to add more sales to your product or service. Especially, use information products, as bonuses as they have a high value, but are low cost to produce.
53. Always Use A Postscript
Go over the offer and the guarantee again in a P.S. at the bottom of your letter. Every copywriter I know has used these, and has increased the effectiveness of his/her ads through them. Many people read the P.S. after they check out the headline.
54. Repeat The Offer On The Order Form
Some people save the order form in their favourite places to come back to. You will want to make sure that it goes over the offer again to reinforce the buying decision for all of your prospects.
55. Offer An Immediate Upsell After The Order
The best time to make another sell to an existing customer is right after they have purchased from you and still have their credit card in their hands. You may increase your profits by 10% – 30% by offering another related product on your “thank you” page.
56. Create A Swipe File On Your Hard Drive
Create a directory on your hard drive for good sales materials to go into. Every time you see a good piece, click “Save As” in your browser and put it in this place. You can’t copy anyone’s materials, but it does give you some good motivation when it comes time to write your own pieces.
57. Read Everything You Can Get Your Hands On About Writing Sales Letters
Good copywriters study and practice. If you want to make sales from your site, you will do the same. If you don’t plan on studying, and aren’t willing to learn a system for copywriting, and then hire someone else to write your ads for you.
58. Create A System For Writing Your Sales Letters
Create a step-by-step system for writing your own sales letters. Follow the examples of those who have gone before you. Observe what system they were using when they wrote their letters and do something similar.
59. Target Your Specific Market And Write To These People In Their Ways Of Thinking And Using Their Vocabulary
Successful mail order and direct mail businesses target their market like a laser. They don’t just go through the phone book and try to send a letter to everyone listed. They seek mailing-list managers who can help them find specific lists of people who:
Bought a similar product by mail.
Spent the same amount or more.
Did all of the above recently.
They go after buyers of similar products. In other words, most successful mail-order companies don’t create a product and try to find people to buy it. They find people who WANT to buy something. Then, they create something to sell them.
Most Internet marketers have the process backwards. Creating a product and then trying to find people to buy it is the HARD way. Finding people who are ready to buy and then selling them what they want is the EASY way. You may be able to make money the HARD way, but why should you when you could be making so much more money the EASY way?
And, once you have your target market in your sights, ask yourself: How do these people think? What words do they use? Then write your sales letter within this framework.
60. Don’t Market An Affiliate Program That Doesn’t Already Have A Proven System
Just because someone can sign up thousands of free affiliates doesn’t mean that they can sell products. Over 80% of affiliates never do anything. Make sure that you don’t become just another statistic like that.
61. Even An Affiliate Should Own Their Own Domain
Even if you are an affiliate and have a web site from your program, you still should get your own server and domain name. The best affiliates almost always do this. They want people to see them as a business, not just an affiliate.
62. Banners Are The Least Effective Means Of Selling Your Affiliate Program’s Products
Banners have horrible click-through ratios in general and cannot compete with personal endorsements of your company’s products and services. Use text links to your affiliate program instead of banners whenever possible.
63. Write Up A Personal Testimonial For Your Affiliate Program
The most effective affiliates in any program write up an article or testimonial about the product first. Then, they go to marketing. Don’t just give a link. Give credibility to the program you are representing.
64. Offer A Free Bonus For Buying From Your Affiliate Link
Even an affiliate member can have a Unique Web Position. You can be the only one who offers a certain special free bonus to people who buy from you … not any of the other affiliates. Buying from you can be worth more than buying from the owner him/herself.
65. Distributors And Network Marketers Should Use The Above Technique As Well
Be the only one who offers this extra-special bonus. Set yourself apart from the rest of the distributors by doing this. Then you are going to find that selling just became 500% easier than you ever imagined before.
66. Start Your Own Opt-In E-mail List
One of the goals of your business should be to build your own opt-in e-mail list. If you can get 10,000 people who receive contact from you on a regular basis, then you never have to want for money again.
67. Do Endorsements To Your List
Once you are running a list, start doing endorsements of other products and services. The best affiliate members are those who are giving personal testimonials and endorsements to their Opt-In list members.
68. Personalise Your E-mail Communications Whenever Possible
There are tens of thousands of e-zines being published now, and millions of e-mails being sent out daily, so you have to find ways for your prospects to distinguish your e-mails from the horde of other marketing communications they will be receiving.
69. Use An Automated Follow-Up Autoresponder
These autoresponders will do up to 10 personalised follow-ups to your prospects and customers. Begin to use them for your marketing documents, free reports, sales letters, etc. Try to find a proven follow-up system that you can emulate in your communications.
70. Provide Good-Quality Information In Your E-mails
Don’t just create a glorified sales letter and send it out claiming it is a free report. Learn how to combine great information with your sales materials. Internet marketing needs to be integrated with both free information and marketing copy..
71. Publish Your E-zine To A Schedule That Works For You
Don’t publish weekly or daily just because someone else does. You need to find a system that works for you. If you can only put together a good-quality publication once a month, then do that. Don’t just sling together articles from anywhere you find them just to fill up space.
72. Don’t Be Afraid To Sell To Your Opt-In List
At first, you have to provide information to give yourself credibility, but your newsletter or e-mail publications will not make any money if you don’t eventually move to the sale.
73. Use Your Web Site And Opt-In List Together
Learn how to integrate your web site and e-mail publications. The most successful web site owners know you must combine these two techniques for maximum effectiveness in your advertising.
74. Submit Your E-zine To Every Directory Available
There are dozens of directories listing e-zines. Although you won’t receive thousands of subscribers through most of them, they do produce a small and steady flow of new subscribers and leads for your business.
75. Trade Classified And Sponsor Ads With Other Publishers
One of the best ways to build your list is to team up with other publishers. Everyone profits by all working together. Look for other Opt-In lists that have a similar number of subscribers as your publication. Then, trade ads for each other’s newsletter.
76. Use Joint Ventures To Build Your List
I tripled the number of new subscribers I was receiving from my web site in one day. What I did was trade ads on my “thank you” page for subscribers with three other e-zine publishers. So, when one person subscribes to any of our e-zines, they get the opportunity to sign up for the others.
77. Make Your E-zine Interactive
Take polls and ask questions of your subscribers. One of my subscribers’ favourite sections is our search engine section, where the subscribers send in the questions that are answered every week.
78. Always Build A Personalised Database Of Your Customers.
Don’t just use email for your prospects. Keep track of your customers and contact them by email as well. Come back to your current customers and offer them additional products about every one to six months, depending on your specific business.
79. Use Free Advertising To Test Out Your System.
I always like to start with free ads to test out my new marketing systems … especially the offer itself. The Internet is one of the only media where you can take advantage of free advertising to test out all of your offers first.
80. Prepare A Signature File With Your UWP
You should prepare a signature file in whatever software you are using for your email. Look in the instruction manual or “help” file for specifics on this. The one key I want to present to you is that your SIG file should be 4-6 lines and contain your UWP.
81. Participate In Discussion Groups
I know of people who build their entire Internet business out of discussion groups, newsgroups, and mailing lists. I was literally shocked when I first started participating in these groups and realised the traffic and sales that were being produced.
82. Submit Articles To E-zines And Web Sites
Advertising through e-zine classified ads gives you the most bang for your advertising buck. To get the most bang for your advertising time, write short articles and submit them to e-zines that are sent to your targeted market.
83. Create Your Own Electronic Book
Currently around 1/3 of my web-site traffic is being generated through free e-books that I have created and distributed around the net. Traffic is generated from them day in and day out without any additional time or money. These e-books can have a lasting value in your business.
84. Ask For Link Trades
If you have produced a content-rich site, then start going out and aggressively seeking links from other sites. The quickest technique is to look up on AltaVista and find everyone who links to your competition and then ask them for a link to your site.
85. Submit To Major Search Engines By Hand
Around 95% of search engine traffic is generated by the 10 largest search engines. Submit your site to these engines by using the submission forms that are on their site. Don’t rely on your submission software to do it for you.
86. Use Software To Submit To 1,500 Or More Others
There are thousands of little search engines and Free-For-All link pages out there. They really aren’t worth the time it takes to visit each one and submit by hand. So, purchase some software that costs under $100 to do it for you, over and over again.
87. Continually Redo Your Submissions To These Pages
Remove the major search engines from your submission list in your automatic software submission tool. Then, start submitting your site to the small search engines and Free-For-All links pages every few days, or every week. Each submission only builds a little traffic, but it does start adding up over time.
88. Put Your Web Site On All Of Your Current Materials
Make sure you have your web site and UWP on all of your current business materials, such as brochures, ads, etc. Don’t just limit the marketing of your site to online avenues. The best advertising often takes place offline.
89. Place Your Web Site Address On Business Cards And Letterhead.
Make sure you list your web-site address on these important business materials … along with your UWP. Just a web-site address isn’t worth much if it doesn’t detail the benefits you present to your customers.
90. Press Releases Are The Best Free Advertising Available
Free publicity can drive more traffic to your site overnight than a year full of other types of free advertising. Do whatever you can to learn how to write good press releases and then start submitting them to magazines, newspapers, TV and radio stations by e-mail, fax, and postal mail.
91. Once Your System Is Proven, Start Using Paid Advertising
By using free ads first, you will be able to prove your system works or doesn’t work without spending a penny out of your pocket. Once it is a proven winner, then you can start rolling out with paid advertising to generate regular automatic sales.
92. E-zine Ads Give The Best Bang For Buck
I love e-zine ads. You can reach one thousand to one million people this week and only spend $10-$60. There is nothing else like it. Write a good classified ad and then start testing in some of the various e-zines out there.
93. Make Banner Ads Look Interactive
Banners are quickly losing their online effectiveness. A way to pump your click throughs back up is to make your banner ads look like it is interactive by adding in drop-down menus, click boxes, and sliders. This gives it a “Windows” feel, and it will produce more click throughs.
94. Html Banners Beat Regular Banners
The best method I ever used to build up my e-zine list was to an html banner where people could subscribe to my newsletter while still on the page of the host. It produced thousands of new subscribers a week at a very low cost.
95. Always Code And Test Every Ad
Don’t even consider running any ad without having some type of tracking mechanism built in. Consider setting up hundreds of mirror sites (sites with the exact same content) so that you can refer people to a different site with every single ad.
96. goto.com Is One Of The Best Tools Going
goto.com has a pay-per-click advertising method in place. You pay an agreed amount to goto.com for everyone who clicks through to your site under a certain keyword. By selecting hundreds of keywords you can build up thousands of visitors daily to your pages.
97. Pay-Per-Lead For Constant Results
Other companies, such as Pennyweb, are doing similar things. There you turn in a banner and you pay a certain amount, such as 15 cents per visitor, for all of the traffic they generate to you.
98. Use The Same Headline On Your Site As In Your Ads
This way you can keep your prospect in the flow. Whatever they clicked on is what they are now reading about. Make sure that you never lead your prospect into confusion.
99. Try A Personal Response On Specific Ads
If you have a banner at Infoseek, have the headline of that page read “Special Bonus for Infoseek members”. If you are doing a Joint Venture in a newsletter, mention the name of the newsletter on top of the page.
100. Offline Advertising May Yield Best Results
Consider using offline forms of advertising in your business. Many of the businesses that once advertised heavily online are again moving their ads back to TV, radio and magazines. In some industries, the leads produced through offline advertising will often buy much quicker than online leads.
101. Postcard Decks Give A Lot Of Exposure
In the USA, you can purchase a postcard to go out in a postcard pack to 100,000 readers for $1,500-$2,500. This can give you a lot of exposure for a very low cost. Prepare a free report or other service and then place your web-site address on the card for more information. Here in Australia, postage for bulk mailing will still be quite high for postcards – 33 cents each. But “test” the effectiveness of this form of offline marketing along with other ways of getting the word out.
102. Magazine Ads Can Be Used Very Effectively
You may want to use magazines ads to draw good-quality buyers to your site as well. With this process I would make sure my site is a winner first, though. The lead time for a magazine is often two to four months, so that is a long time for testing something.
103. Create An Advertising Co-Op
Get together with a number of other Internet operators with similar products and advertise your sites together, so spreading the cost of advertising, whether it be a space ad or a mail effort.
104. Send Articles Out To Magazine Publishers
Don’t just limit your free article submissions to e-zine publishers. Magazine editors are always looking for good content, as well. One magazine article can establish quite a bit of credibility in the eyes of your potential audience.
105. Having Your Own Product Is The Best Way To Make Money Online
Affiliate programs may be a good way to start your online business, but having your own products should be in your future plans if you want real Internet success. Learn some simple techniques about creating your own products and you can almost write your own paycheques after a while.
106. Once You Have An Effective System, Start An Affiliate Program
Once you have proven your web site and system are effective, then put an affiliate program in place on your site. Don’t just be an average affiliate though. Give your affiliates all the tools they need, such as free reports, articles, banners, endorsement letters, and more.
107. Use Affiliate Programs As Backends For Your Own Product
While your front-end product should be something you create yourself, affiliate programs make great backend products. Find products and services that are similar to yours and offer them as backend sales after someone has purchased from you.
108. Look All Around You For Product Ideas
Product ideas are everywhere. When you watch the TV news, look for product ideas. When you glance at the local magazine rack, look for product ideas. Always keep your mind open and looking for potential products no matter where you are or what you are doing.
109. Research Public Domain Materials For Pieces
There are thousands of public domain materials that can be used for good products or bonuses. For example, the free e-book published on the www.bizpromo.com site “Scientific Advertising” was found in public domain and was rearranged and created for online business.
110. Do Interviews For Audio Tapes
A quick product idea is to find an expert and do an interview with him or her. Then, you have a ready-to-use product. Offer the interviewee rights to the tape for his or her participation … so you have almost no cost out of your pocket.
111. Video Has A High Value To It And Can Be Completed At A Fairly Low Cost
You could purchase a video editing card and a digital camcorder and begin creating your own video information products. Video has a high ticket value to it, and is going to become more and more valuable as it is integrated into the Internet.
112. You Could Create A Subscription Site
Subscription sites are one of the fastest-growing information businesses online. You can provide up-to-the-minute information on a subject and provide information all year round to your customers, and never have to spend a penny on printing or shipping.
113. Press Releases May Work Wonders For Your Product
Create a product press release, but focus on the headline and benefits …not just the product. You can also send out sample copies of your product to publishers and top mail-order companies that may be interested in writing about it or selling it.
114. Look For Quick And Easy Projects
Don’t go for products that take a year to create. Start your information business out by creating products that can be finished in a month.
115. Learn How To Write For The Web – High Key Word and High Key Phrase Copy
This is essential if you are to get high Search Engine rankings now that most of the Search Engines are using the new Vector software.
116. Understand How To Present Promotional Ads and Sales Letters on The Web
Master the use of hyperlinks. The “prospects” from the traffic that you have driven to your web site are used to getting their information in “clickable” chunks. The best way to get an understanding of this is to “live” on the web as much as possible for the next six months! This is how it will seep in and you’ll get to master this exciting new medium.
117. Try And Understand the 7 Main Changes To Human Consciousness That Is Taking Place As A Result Of Humans Learning To Live In Cyberspace
The main changes to human consciousness are:- (i) The end of Platonic logic as the primary vehicle for human thought systems (ii) The end of the analog and the embracing of the digital – books, magazines, audio tapes and video tapes will increasingly just not have “it” – the linear absorption of information will be replaced by the “clickable” absorption of information (iii) key words and key phrases embedded in human consciousness and thought systems will be the key to marketing and advertising success in the twenty first century (iv) “viral” thought explosions will confirm the “hundredth monkey” theory as being true (v) the global village is fast becoming more important than “the ‘hood”(the neighbourhood) (vi) online databases will be defining feature of civilization in the twenty first century and hold the key to marketing success (vii) “cyber spirituality” will become a major motivating force in generating global human endeavour.
15 Tips For Getting Your Web Site Listed
118. Make Sure All Your Pages Are Designed To Maximise Your Search Engine Ranking
Each page should have a different title, meta description and meta keywords. The information should be appropriate to the particular page, not generic to the site.
119. Use Your Key Words To Maximimise Your Ranking
Use your main keywords in the page title, meta description and meta keywords tag. Put your most important keywords first.
120. Keep The Search Engine Requirements In Mind When You Write Your Copy
Use the same keywords in the first few lines of text immediately following the tag, naturally sprinkled throughout the content and also at the foot of the page if possible.
121. Write To This Formula For Your Meta Descriptions Etc.
Don’t repeat any word more than three times in either the title, meta description or meta keywords tags.
122. Match Keywords to Copy In Your Visible Page
Don’t include a keyword in the meta keywords tag that is not present somewhere in the visible page content.
123. Master Techniques To Separate Keywords In The Meta Keywords
Using spaces instead of commas to separate keywords in the meta keywords tag ensures search engines can group words to exactly match search phrases. e.g. some engines might not match for ‘submit url’ if your tag says “url submit, url submission”
124. Learn To Use Spare Copy When Working With Keywords
With keywords, less is more. The fewer the words in your title, meta description and meta keywords tags, the more relevancy points a search engine will give each (e.g. 100% divided by 20 words gives 5% relevancy points for each word. 100% divided by 5 words gives a 20% relevancy for each).
125. Maximise Your Submissions Wherever It Is Possible
Submit every page of your web site to all of the major search engines (except for those that expressly forbid it, or only allow root URL/homepage submission). You may be surprised at which pages rank well.
126. Keep Up Regular Submissions
Submit one page to each search engine every day.
127. Vary The Pages You Submit
Submit a different page each day.
128. Practice Do-It-Yourself Submission Strategies
Avoid online auto-submitters unless you are sure they really work. Though some do, many more don’t, or are simply ignored by the search engines. To be safe, submit to the major engines by hand.
(Check out this Fast Manual Submission tool that enables you to hand-submit to the top 20 in minutes – for Free: http://www.nowsell.com/go/to.cgi?l=asubmit If you need something even faster, take a look at Michael Campbell’s unique software: http://www.nowsell.com/go/to.cgi?l=asec ]
129. Make Minor Changes Each Submission
Make a minor change to the page before each submission, so that the search engine spider will see it as new. Most search engines place more importance on new pages. In addition, updating the page helps prevent the engine from thinking you are spamming it, by submitting an identical page multiple times.
129. Keep On Submitting!!!
Once a page has a top 20-40 listing at a search engine, do not re-submit it to the same engine unless it drops out of this range. Since search engine algorithms change often, you are better not re-submitting at all, but following tip 14 below.
130. Make Some Substantial Changes To Your body Text And Then Submit Again
Modify, or ‘tweak’ copies of your listed pages to improve ranking. Make some substantial changes to the body text. Submit the copy. Leave the listed page alone; else you may lose the position you already have.
131. Don’t Submit Exact (Page) Duplicates
Never submit pages that are exact duplicates of others. If you need duplicate pages on different URL’s, prevent search engine spiders from visiting them by using the robots exclusion meta tag or your .htaccess file.
132. Visit www.internetmarketingbook.com
Get some ideas from Darren McCoy, the Australian Search Engine Guru!
133. Never Overlook The New Web Techologies – Keep Up-To-Date-With What It Can Do For Your Site
The web has moved a long way from the “brochure” sites of four years ago. Now high-powered “selling sites” must make use of “opt-in” “opt-out” online e-zine databases, autoresponders, software like Mailoop and Call Me. Prospects must be able to make purchases using Clickbank, Camtech Odyssey Enterprise etcs., the real time cash transactions programs. Net Radio, e-books and a whole range of new interactive softwares have raised the benchmark and need to be used to maximize your success on the web.
134. Read Seth Godin’s Brilliant Web Marketing Book, Permission Marketing, And Master Its Contents
Seth is the current guru of Internet marketing – he’s Vice-President for Marketing at Yahoo! His strategies are tried and tested, and they work – particularly for the web. Get his book from www.amazon.com or from www.permission.com
*Author Tony Dean can be contacted at www.webgold.com
Take care, take action and be relentless…
More Profit Less Time Pty Ltd
Profit facilitator, Author, Business and Executive Coach, Trainer, Professional Speaker
Certified Business Coach, Certified NLP Practitioner, Certified Guerrilla Marketing Practitioner
Diploma of Management, Diploma of Human Resources Management
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